Main Benefits of Market Research.
- It helps businesses strengthen their position
- It minimises any risk
- It identifies potential threats and opportunities
- It helps to discover yours and your competitor’s strengths and weaknesses
- It facilitates strategic planning
- It helps in spotting emerging trends
- It assists businesses to stay ahead of the competition
- It provides revenue projections
- It focuses on customer needs and demands
- It helps to evaluate the success of a business against benchmarks
There are many uses of information gathered through market research. This could apply to government ministries, departments, corporate bodies, private companies, non-governmental organisation and many others. Leaving things to chance is a costly decision, you run the risk of being left behind by your competitors who are always snapping at your heel. For example uses of market research by commercial entities could include:
- Monitoring performance, for example brand awareness, ad tracking, listenership or viewing figures, product usage, customer satisfaction, mystery shopping.
- Finding things out, for example the size of a market, current usage patterns, and market opportunities.
- To test ideas and products, for example ad testing, package testing, and pricing research.
- To help create new products, ideas and campaigns etc.
Our Approach.
We follow the well-established research approach and it has been helping us to unearth the information we need. The research approach is a plan and procedure that consists of the steps of broad assumptions to detailed methods of data collection, analysis, and interpretation. It is, therefore, based on the nature of the research problem being addressed. We do data collection through:
- Desk or Secondary Research
- Qualitative research
- Quantitative research
Research Services & Methods
- Online studies
- Telephonic interviews
- Computer Assisted Personal Interviews (CAPI)
- Mystery shopping
- In-depth personal interviews
- Focus Group Discussion
- Questionnaires
- Documentation review
- Observations
Research Apps & Software uSED.
- Dooblo-SurveyToGo
- Statistical Package for Social Sciences (SPSS)
Markets we have implemented research in:
- Botswana
- Kenya
- Uganda
- Namibia
- Tanzania
- Morocco
- Ghana
