SERVICES
ABOUT US
We are a Market Intelligence Consulting Firm; we provide OUR clients with information to better assess the market, thereby reducing the risk inherent in decision making. We have experience studying local and international markets.
Software
Variety of software, depending on the nature of project at hand.
Main software
Statistical Package for Social Sciences (SPSS) latest version which transforms data into relevant insights through the use of predictive analytics and other data mining techniques.
SERVICES
WHAT WE DO
Market Research
Market Research is an important component of any business strategy. It is a key factor in getting an advantage over your competitors.
Mystery Shopping Research
The use of mystery shoppers trained to observe, experience and measure a customer’s service process by acting as prospective client.
Resource Management
We offer Human Resource Audits & Organizational Reviews to establish whether your employees are happy at work or they just show up for salary.
Media Monitoring
We record the output of print and broadcast media. This form of research informs the media company the perceptions of the listeners, viewers or readers.
OUR METHODS
HOW WE DO IT
Probe uses both the quantitative and qualitative methods of data collection in its research projects.
Desk Review
This involve reviewing information from sources like the internet, organisation reports, industry reports etc.
Face to Face Interviews
This method is one which allows the collection of data from the respondents on a face-to-face basis.
Focus Group Discussions
This method of qualitative research is used to explore consumer behaviour or population opinions on specific issue in a discussion setting.
In-depth Interviews
This qualitative method ensures objective and reliable collection of preferences, attitudes and perception data.
OUR TEAM
MEET THE TEAM
Kefilwe Molefhe
Co-Owner
Thato Monei
Co-Owner
PAST & CURRENT
CLIENTS
PARTNERS
